An Under-Construction Space, Transformed: A Luxury Store Preview in Jubilee Hills, Hyderabad

kunal647
Jul 16
2 min read

Inside Our Luxury Store Preview Hyderabad

When our client asked us to style their luxury furniture store preview event in Jubilee Hills, Hyderabad, we were walking into a raw, under-construction space. Bare walls, unfinished flooring, and a blank canvas — exactly the kind of challenge we love at Atelier17.

The brief?To elevate this stark, industrial setting into a warm, minimal yet elegant space for an exclusive store preview. A design that felt intentional and intimate — while keeping the raw beauty of the venue intact.

Styling a Space in Progress

We leaned into the unfinished aesthetic and built on it with natural, earthy textures. Layered linen drapes, sheer fabric panels, and wooden tables softened the edges of the space, creating an inviting atmosphere without covering up its character.

The palette was neutral and organic — a canvas of creams, beige, and wood tones, punctuated by dark greens from lush foliage and florals.

Minimal, Yet Rich Details

We curated every element of the tablescape and décor to evoke understated elegance:

Dried floral arrangements and seasonal greens in textured pots
Candlestands with soft, warm lighting to add a glow to the room
A mix of metal, wood, and stone elements for added depth
Bespoke food styling with a luxury grazing table of cheeses, fruits, and desserts

Grazing Tables, Reimagined

Food presentation was another storytelling layer. The grazing table was dressed with artisanal cheeses, seasonal fruits, and desserts — styled with natural textures like stone platters, wooden stands, and linen runners. It felt like an extension of the store’s design philosophy: minimal, natural, indulgent.

A Space that Felt Like the Brand

By the end of it, the space looked nothing like the construction site we’d started with. Instead, it was an intimate, sophisticated experience — one that echoed the brand’s premium positioning and design-led ethos.

If you’re looking to style a brand preview, store launch, or a private showcase, our team at Atelier17 would love to craft a space that tells your story.